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0:12 How to sell website maintenance services
1:12 Website maintenance package
2:18 How much should I charge?
3:24 How to sell your services
Unfortunately, most internet companies miss an opportunity with their sales pages: they provide way too much information, or don't even mention any at all!
Your website maintenance services are the best way to take care of your customers and show them that you are still there long after the web project is over.
What should be included in a website maintenance package?
Maintenance services are typically offered as a packaged subscription, where customers pay you a predetermined amount every month or quarter. The best part is that you decide for yourself what you want/can offer your customers. Some possible options;
-Hosting management
-Security, site backups and recovery
-Design and development adjustments
-Technical support and troubleshooting
-Content updates and changes
-Web analytics and insights
How Much Should You Charge for Website Maintenance Services?
Ultimately, setting prices is truly a personal decision. Discussing money can be uncomfortable, even for seasoned professionals. But taking your monthly expenses and competition into account will make it easier to arrive at a price that's just right.
How to sell your services
Start by creating a dedicated Services page. It can ultimately be the most important page on your website. Make sure your existing customer base and others you've worked with in the past are aware of your new offering.
Try to bundle the first year of follow-up maintenance as part of your standard project budget. However, if including it in the project is a deal breaker, give them a preview of the services they could get, and offer a limited trial period at the end of a project.
Be sure to refine your plan as you grow so that you have confidence in the ongoing services you offer. Creating a website maintenance sales page ensures you don't miss potential customers browsing your website to see if you're a good fit for their business.
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