How to strategize and advise CEOs as a consultant at Roger Martin
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This week on the Consulting Success® podcast, Michael Zipursky and Roger Martin discussed why doing a good job is the best form of marketing, situations where outbound marketing might be worthless for your type of consulting, the biggest mistakes CEOs and consultants make with their strategy , and much more.
For the full transcript and audio version, go here: https://www.consultingsuccess.com/podcast
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