How to turn customers into brand advocates
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Namrata Bhatia discusses the importance of keeping customers engaged post-acquisition through personalization and soft retention tactics, ultimately turning them into brand advocates for a balanced and successful marketing strategy.
Full video here – https://www.hashgrowth.org/videos/acquisition-vs-retention-what-matters-and-when/
In the full video, the panel discusses:
– The law of balancing acquisition and retention
– How relevance is the key to reducing customer churn
– How soft retention combined with brand advocacy helps build a winning strategy
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