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Imagine receiving a cruise invite in your inbox from none other than JLO. Well, this is what happened to Virgin Cruise's target audience who encountered the brand's /"Jen AI/" campaign. Discover more such real-world examples of the applications of generative AI from around the world in this video.
Also meet K-AI, our AI-generated avatar that has been a game changer, saving us time and money in production. Enjoy the video.
00:00 Introduction to generative AI in customer experience
00:45 How to humanize your customer service using gen AI
01:30 How to deliver an exceptional customer experience using gen AI
01:53 Generative AI for marketing and social media
02:53 Virgin Voyages' /"Jen AI/" campaign
03:28 Generative AI for customer service
04:09 How Planet Fitness improved customer service with gen AI
04:42 Generative AI in product development and innovation
05:17 How Coca-Cola used generative AI to create Y3000 Zero Sugar
05:58 Use cases of generative AI
Gen AI is not limited to responding to customer queries. It can help you create deeply personalized social media and marketing messages to step up your CX game.
Take the case of Planet Fitness who are using generative AI to tailor customer service interactions on their social media. From casual chats on TikTok to professional advice on Google Reviews, the brand really leaned on generative AI to tailor the tone of each conversation so it sounded personal and relevant.
Gen AI in customer service can also help you create new blockbuster products, just like Coca-Cola did. They created an entirely new product out of online customer chatter – yes, just customer chatter – and used it to fuel an eye-catching campaign using solely generative AI. We discuss this use case of gen AI for the creation of Coca-Cola Y3000 Zero Sugar in this video.
We further explore how contact centers can take a humanized approach to customer service to de-escalate difficult customer experiences using a customer service scenario.
If this has you wondering how you can redefine customer service with an AI-powered platform, check out our next-generation CCaaS product, Sprinklr Service, here: http://ms.spr.ly/6051lkcGv
Do you like this video? Give it a thumbs up. Want K-AI to break down even more AI use cases in customer service or customer experience for you? Please feel free to leave a comment below to let us know.
Here are some additional resources we're sure you'll enjoy:
– Revolutionizing customer service with AI: http://ms.spr.ly/6052lkcGa
– 8 innovative ways to use AI in customer service with examples: http://ms.spr.ly/6053lkcGx
– 4 intriguing use cases to understand the impact of AI on customer service: http://ms.spr.ly/6054lkcGI
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Until next time!
About us:
At Sprinklr, our mission is to empower every organization in the world to make their customers happier.
Sprinklr is the leading enterprise company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees worldwide, Sprinklr works with more than 1,000 of the world's most valuable companies – global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100. Learn more about Sprinklr at http://ms.spr.ly/6055lkcGL
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