Neha Plasterwala reveals consumer preference for the term 'discount' over 'savings' in insurance communications, highlighting the need for personalized messages to communicate effectively.

Full video here – https://www.hashgrowth.org/videos/driving-tailor-made-banking-recommendations-for-every-customer-every-time/

In the full video, the panelists discuss:
– The concept of hyper-personalization
– Key elements of the personalized offer for the end user
– Discount versus savings: correct keyword choice

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