Brennan Boblett, head of Tesla UX and autonomous experience designer at Uber, now leads navigation design at Mapbox. Brennan's vision of driving experience has shaped a field. We have worked with Brennan since his time at Tesla leading the UX design product on their luxury EV platform (Model S, X, 3) and Autopilot.

“It's the car and the software working together in harmony to create a unique experience that you can feel before you even sit in the car.”

During the five years he worked side by side with Elon, he set a new bar for the entire automotive industry. More recently at Uber, Brennan developed the autonomous vehicle passenger experience and helped design the navigation app for Uber drivers.

Åsa Forstall, Customer Experience Manager at Rightware, has been on the front lines of the HMI revolution in the automotive industry for four years. She passionately drives a design mindset and promotes real-time graphics, steering the industry from traditional user interfaces to truly responsive and personalized user experiences.

Speakers:
Asa Forsell – Rightware
Brennan Boblett – Mapbox

Date: May 30, 2018
Location: Pier 27, San Francisco
Categories: Auto / Mobility / UX / Design
Music: 'end-welt' by Die Minimalistin
More information: https://locate.mapbox.com

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