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At Parkway Family Auto Group in Texas, managers recognize the connection between tires, alignments, service, processes and profitability.
“Service is key,” says Forbes Durdin of Parkway. “Car dealers must be active in the tire industry to be successful in the service industry. The simpler you can make the process, the more successful you will be.”
Parkway has been quite successful since taking advantage of the Reynolds-Reynolds partnership and Hunter's Quick Check Drive inspection system. One service writer says, “I went from about 10 reconciliations per month to 25 to 30 once the integration happened. I love it."
Micah Baalbargen appreciates that Hunter is leading the way and strongly encourages dealers to consider Quick Check technology.
“It's going to generate revenue,” he says. “It's going to pay for itself. You have to see it in action.”
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