At what point does personalization become counterproductive? Personalization ensures that the customer not only sees himself as an end user, but also others. Keeping personalization somewhat generic can sometimes help with customer retention, believes Adam Salem, Commercial and Digital Director at Dur.sa

Full video here –
https://www.hashgrowth.org/video/personalization-the-secret-to-customer-retention/

In the full video, the panel speakers discuss:
Personalization and its impact on businesses
– What data is needed for personalization and how this helps increase customer interaction
– Role of personalization in brand building

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