This 30-minute presentation takes you on an insightful journey through IKEA's innovative transformative use of 3D visualization and spatial computing, starting with IKEA's early adoption of AR and 3D modeling technologies. The lecture highlights the challenges and vision that propelled their digital evolution. It highlights how these technologies have provided immersive and interactive experiences with products in a virtual environment. Delving into the technical aspects, it reveals the intricate processes behind creating IKEA's highly detailed 3D product models. The session will conclude with a forward-looking perspective from IKEA's spatial computing team, exploring future possibilities and continued innovations in this area. This presentation not only showcases IKEA's current achievements in technology-driven retail, but also provides a glimpse into the exciting technological future the company envisions, and the collaborative work with standards to achieve it.

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