As a renewable energy company, sustainable design is an important facet of GE Renewable Energy's technology innovation efforts. Sustainable design is defined as the intention to reduce or completely eliminate negative environmental impacts through thoughtful design, including concepts such as eco-design or circular design. These design principles help our teams predict potential impacts and assess environmentally friendly alternatives in the NPI phase. In this way we ensure that new generations of products have an increasingly better ecological footprint and are more circular.

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