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Reserve your place today for our half-day Automotive Patent Wars IP seminar. Be quick because places are limited! Participation for the in-house lawyer is free.
Date: Thursday May 9, 2019
Location: BARDEHLE PAGENBERG, Prinzregentenplatz 7, 81675 Munich
Time: 12:00 – 17:00 plus networking drinks
Johannes Heselberger and Peter Chrocziel will lead our half-day IP event in collaboration with The Legal 500 (Legalease) on May 9 in Munich. Meet Germany's leading in-house automotive and telecom advisor and IP advisor to discuss the issues. network and share best practices to help you improve your plans.
Do you remember the so-called “Smartphone Wars” in the years 2010-2014? At that time, for the first time, a large number of standard essential patents (SEPs) were enforced between competitors, with many examples of significant royalties. Today, the number of SEPs has “normalized” and is more of a case of “business as usual” (with a few notable exceptions).
Automation and digitalization of cars (the 'phone on wheels') has unexpectedly brought the automotive industry into the same arena as the telecom industry and their respective licensing models. “Smartphone Wars 2.0” is now a reality.
The first wave of complaints has reached the automotive sector and now it is time to take stock, not only of the legal situation, but also of the strategy and future developments that will help your organization.
Join our Automotive Patent Wars IP event and meet other in-house IP professionals to discuss the following questions and more:
• Is it “Smartphone Wars 2.0 – the automotive industry”
or are we talking about something completely different?
• The automotive industry's licensing practices and customs come from a different world – but how do you best deal with the new issues?
• Is it accepted that payment must be made and are we only talking about the right, i.e. appropriate, way of dealing?
• Are we being driven back to payments, that is, to the right amount (smallest salable unit?)?
• Can we decouple the amount of the royalty from the position of the product in the supply chain?
• How do you respond effectively and strategically when faced with a patent attack – you struggle to reference existing portfolios within the automotive industry!
Please take the opportunity to connect and share this video with your friends and family if you find it helpful.
