M-Commerce Channel refers to all e-commerce transactions that are completed using a mobile device such as a smartphone, wearable device or tablet.

M-Commerce Channel has become a customer's favorite shopping channel because it is easy to use and fast.

Example – Amazon app

– With 150.6 million mobile users as of September 2019, Amazon App is one of the most popular shopping apps in the United States

Example Black Friday sale in 2019

– The 2019 Black Friday Sale saw $9 billion in sales on smartphones

M-Commerce transactions

1. Mobile banking
2. Mobile money transfers
3. Electronic tickets
4. Electronic boarding pass
5. Contactless payment
6. In-app payments
7. Information services
8. Location-based services
9. Purchase and Delivery of Digital Content
10. Mobile marketing, loyalty cards, coupons

M-Commerce Amazon Go App

Amazon Go App is a cashless store where customers can choose, pick up what they want and leave

– When the customer arrives, their mobile device activates a sensor turnstile
– Customers pick up the desired items
– Articles are coded
– Customers walk away
– The Go App records all transactions

M-Commerce eBay App

– eBay app allows users to use it anywhere, anytime
– Organizes time-sensitive auctions
– Streamlines the search and identification process
– Allows users to type the product name
– Provides personalized feeds

M-Commerce Walmart App

– Provides an enhanced shopping experience
– Has a scan and go check-out program for customers
– After selection, customers pay at a self-checkout counter

M-Commerce Starbucks App

– Customers type Starbuck's Rewards card details into the app and transfer the balance to their mobile device
– Can set automatic reload
– Hold the device near the digital scanner and perform the transactions at the counter
– Shake To Pay option
– Location-based services

This video is on M-Commerce Channel and contains the following subtopics.

Timestamps

0:00 Introduction to M-Commerce Channel
00:57 Example Black Friday sale in 2019
01:24 MCommerce transitions
01:43 MCommerce Amazon Go app
02:46 MCommerce eBay app
03:17 MCommerce Walmart app
04:42 MCommerce Starbucks app

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