Market basket analysis (also called association rule mining) is an immensely useful skill for ANY professional. In this video I show you how to perform a market basket analysis using Microsoft Excel – no VBA code required!

In this video, you will learn how to use Excel's Solver to implement association rule mining to perform powerful market basket analysis using the famous Titanic machine learning dataset.

If you found this content useful and would like to support the channel, you can buy me a coffee: https://www.buymeacoffee.com/DaveOnData

My online data analysis courses https://school.daveondata.com

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Video Resources
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Download the Excel workbook for this video:
https://github.com/DaveOnData/DataAnalysisWithExcel

Learning R programming is easy!
https://youtu.be/MNpsyjSuR20

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Excel Analytics Training
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‍‍Learn to use your basic Excel skills to analyze the company like a Facebook data scientist:
https://youtu.be/xIXymabyFIM

Stay healthy and happy with data hunting!

#MarketBasketAnalysisWithExcel #AssociationRuleMiningWIthExcel #MarketBasketAnalysis #AssociationRuleMining

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