MARKETING BOOM EFFECT – Interactive AR Video Booth! / Holofiction for PEPSI
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The new digital marketing era offers us so many opportunities to communicate this type of news (product placement). For us it means: whatever we imagine, it can be done. So we thought: why not create a stand that would be placed in a busy place like a shopping center (okay, the placement isn't that innovative), but then boost the experience with an interactive game for the visitors?
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