Marketing Makers Episode 1: Reach and Frequency for Modern Marketing (Full)

Marketing Makers Episode 1: Reach and Frequency for Modern Marketing (Full)

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Content Marketing Institute • Available on Youtube • Published 4 years ago
Marketing Makers Episode 1: Reach and Frequency for Modern Marketing (Full)
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What do reach and frequency have to do with content marketing? Where does content marketing fit into the marketing mix of modern companies? And what do the four P's have to do with it?

00:00 – Introduction
03:10 – In the lab: the evolution of reach and frequency for content marketing
15:28 – In the Field: Applying Reach and Frequency to Content Marketing
49:20 – Looking ahead: what's next for reach and frequency in content marketing

Welcome to Marketing Makers, a new video show from the Content Marketing Institute that breaks down these kinds of traditional marketing concepts for the people who make modern content marketing work. Each monthly episode, hosted by CMI Chief Strategy Advisor Robert Rose, provides answers to everything you wish you knew about marketing (but were afraid to ask).

In the debut episode and accompanying blog post, Robert explores the concepts of reach and frequency, explains the evolution of the marketing mix, talks with Laura Hamlyn, B2B Content Marketer of the Year 2019, about reach and frequency in Red Hat Software's content strategy, and he investigates what's next.

Read the article that accompanies this video here: https://contentmarketinginstitute.com/2021/01/reach-frequency-marketing-makers

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