Online course marketing comes with some unique challenges, and it's certainly not as simple as just driving traffic to your course's sales page. If you want to market an online course, you need to take your potential customers on a journey to transform them from strangers to customers. In this video I show you how to create an online course sales funnel to do just that.

If you're new to marketing online courses, or you've tried to sell an online course but haven't been successful, then this video is just what you need.

There are several key steps in the digital marketing funnel of any online course. Each has a specific purpose and helps bring a new lead closer to the customer. You need to build trust, establish yourself as an expert, and demonstrate your ability to solve someone's problem before they are willing to purchase your online course or coaching program.

This works for online course marketing or for marketing coaching programs or consulting services.

Whether or not you want to use ads to sell online courses, you need to do this first. If you don't have this basic online course marketing funnel in place, no matter where your traffic comes from (social media, ads, Google, etc.), you will still struggle to sell online courses. But once you do this, you can scale with whatever traffic source you choose.

I discuss how to sell online courses using webinars and email sequences, so you can choose the method you prefer.

This is your complete online course marketing plan. If you want to sell online courses from your own website, your YouTube channel, your podcast, or anywhere else, you need to do this first.

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Tools mentioned in this video (affiliate links):
— Easywebinar – https://andrewhubbard.co/easywebinar
— ActiveCampaign – https://andrewhubbard.co/activecampaign

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