The beauty industry is changing at the fastest pace ever because it is so competitive and there are so many new ideas and trends emerging all the time. Statista says the market will grow from 507.8 billion in 2022 to 758.4 billion in 2025. With the right marketing strategy and plan, you can capture the hearts of beauty shoppers and turn them into a group of loyal fans.
What should marketers be thinking about in 2023 to come up with a killer plan that will improve all business performance? What do AI, AR and omnichannel have to do with it? Let's make a marketing change together.
The beauty industry has never been stopped by wars, natural disasters, pandemics or global economic crises. the pandemic was in a strong position, but could change that by closing stores and making customers act differently. Total lockdown, and all physical places have to close? E-commerce has exploded into our lives, accounting for nearly 26% of sales, and beauty brands now offer a virtual trial option to find the right foundation for all skin tones, increasing conversion rates by 90%. Marketers learned how to change their businesses to keep up with the times, and the most successful companies are now setting the trends.

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Lyricist: Kamran Tagiyev
Voiceover author: Jeremy G.
Animation author: Nazanin Suleymanova
Sound editor: Mahluga Taghiyeva
Project Manager: Kamran Tagiyev

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