Marketing in the digital age? Algorithms can be at work without you knowing it! From targeting your ads on Facebook, Twitter and LinkedIn to matching the right people with your content, AI makes it easier than ever to optimize your social media campaigns.

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In the completely revised eighth edition of The New Rules of Marketing & PR, celebrated marketing strategist David Meerman Scott delivers the definitive guide to the future of marketing. Whether you're interested in growing your business using new social media tactics or completely overhauling your website to reach a new market, you'll get a proven, step-by-step blueprint to ensure your ideas get through. are seen, heard and felt all over the world. right people at the right time.

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