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As one of the fundamental graphic design principles, visual hierarchy is crucial for creating designs that are easy to understand yet visually appealing. By using hierarchy, you can easily guide the viewer's eye through your designs, highlighting key elements and creating a clear visual path for the viewer to follow.
One of the most effective techniques for visual hierarchy is the use of size. By making elements stand out visually, you can create a clear hierarchy that guides the viewer's eye through the design. For example, if you use bold and large text for the headline and a smaller font for the body text, you can create a clear contrast and emphasize the headline.
Another effective technique for creating visual hierarchy is the use of color. By using a consistent color scheme throughout the design and highlighting certain elements with bold or bright colors, you can create a clear hierarchy that directs the viewer's attention.
In addition to these visual hierarchy techniques, layout and composition play an essential role in creating a clear hierarchy. By arranging elements to guide the viewer's eye through the design, you can create a clear hierarchy and ensure that the most important elements are emphasized.
To use hierarchy effectively, it is essential to start by identifying the primary message or purpose of your design. In addition to our hierarchy techniques, we also use the '3-stream rule'.
Throughout the video we give examples of how to use hierarchy in different types of designs, from posters and flyers to websites and social media graphics. We will also demonstrate how layout and composition can be used to create a clear hierarchy and guide the viewer's eye through the design.
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