To capitalize on an already booming tourism sector, heritage sites and national parks need to better understand what tourists are looking for when they visit, and need guidance to address challenges and improve overall experiences. Researchers from UP's Tourism Management Division have developed a tool to do just this, and have trialled it in several major locations in South Africa. Their findings are already helping the National Department of Tourism (NDT) improve tourism experiences in South Africa and address specific challenges in individual locations.

Visit researchmatters.up.ac.za for more information.

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