Did you know that North Americans are now more likely to access the Internet via mobile devices than computers? That they are increasingly using their smartphones to buy things online?
Mobile Commerce is booming, and if your company sells products online, this is a great opportunity you don't want to miss!
Let's look at some important facts!

(Important Fact #1) Today, more than a third of e-commerce transactions are conducted on a mobile device. While e-commerce is growing rapidly, mobile commerce is taking an increasing share of the overall pie. …and it's just the beginning!

(Key Fact #2) Smartphones are the dominant mobile channel worldwide
More than 56% of North Americans now own a smartphone
iPhones are number 1 in Canada, but Android is also huge and continues to grow.

(Important Fact #3) The main barrier to the expansion of M-commerce has nothing to do with the customers as they have already adopted this purchasing behavior.
But to the companies that do not make M-commerce easy enough for their customers.
Because companies don't always optimize the shopping experience on mobile, consumers find that completing a purchase is sometimes complicated and time-consuming.
Building an app can be a solution: the majority of smartphone users prefer to use an app rather than a mobile browser when making purchases. In fact, 85% of mobile minutes are spent in apps, as opposed to browsers. The reasons are: convenience, speed and credibility.

So what now?
• The growth of mobile commerce is unstoppable, and the majority of e-commerce transactions will soon be mobile.
• Apple and Android will continue to battle it out, but both are winners against the desktop
• Cross-device behavior is now commonplace. Customers can view an item on their smartphone, search for additional information on their desktop and ultimately complete the purchase on their tablets
• Therefore, merchants must adapt to this new trend and make cross-device purchasing quick and easy for their customers

This may seem a bit overwhelming… But don't worry, LocalSphere can help! Our team of experts can create a unique website for your business, make it mobile-friendly, and add all the necessary e-commerce tools to give your business a strategic boost. We can also build an app for your business and fully empower you for mobile commerce.
We let you enjoy this new digital world.

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