With hundreds of apps competing for a spot on users' mobile phones, app brands must constantly up their game to keep their users engaged.
It is therefore not surprising that users keep going back to just a few apps, apart from the essential ones!

Mobile app brands that master the art of contextually engaging a user are the only ones that succeed! Isn’t it amazing that these apps always know what our interests and preferences are? Notifying us and nudging us with just the right context at the right time and on the right channel to hook us?

But that is easier said than done.

For fast-growing app brands, the opportunity to reach new users is greater than ever before, but the competition is also fiercer and keeping their users engaged poses an additional challenge.

With increasing choice and increased competition, these brands are rallying around tackling the elephant in the room: contextual and personalized engagement strategies across all touchpoints.

The only way to keep users engaged and coming back is to create attractive, personalized and engaging customer experiences across every touchpoint – in-app and out-of-app – and by leveraging all communication channels.

This insightful session will discuss “Mobile Engagement Strategies Used by Fast-Growing App Companies,” featuring leaders and experts from the most successful app brands.

Key Points
1. Product-driven growth versus sales/marketing-driven growth
2. Secret sauce for driving personalized and contextual customer experiences across all customer journeys and touchpoints
3. Reduce dropouts in the funnel and increase conversions
4. Smarter Ways to Improve Day 0 Retention

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