Ad monetization is pretty much what it sounds like: monetizing apps through ads like rewarded videos, native ads, banners, offer walls, and interstitials. There has been tremendous growth in the number of ad-based app companies in recent years, but there is a challenge.

Calculating ad revenue is much more difficult than in-app purchase revenue, especially if you want to know how valuable app users are and which ones (from which sources) view the most ads and are therefore the most valuable.

That's why Singular automatically collects, normalizes and combines ad revenue from all your monetization partners, giving you both a holistic view of all your results and detailed insights into the profitability of ad placements per monetization partner.

Then, with Singular, you can calculate true ROI by combining ad revenue and all your other revenue sources, so you know exactly how valuable each cohort is, how profitable each acquisition channel is, and what drives your overall financial results.

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