67% of marketers say they have increased their investment in webinars. So, how can you take advantage of all this enthusiasm for webinars? Check out my favorite tip for hosting a webinar.

0:00 Introduction
0:50 The tip
1:10 Why?
1:21 Step 1: Collaborate with someone from your audience
1:50 Step 2: Create a promotion schedule
2:05 Step 3: Plan a practice run
2:14 Step 4: Determine your post-webinar strategy

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
AnswerThePublic: https://answerthepublic.com/
BigCommerce: https://www.bigcommerce.com/
Restream: https://restream.io/
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I regularly organize webinars. Actually, I do them at least once a month. And they generate a lot of leads for our company and also generate a lot of revenue over time. It's also great for building brands, and they're catching on in just about every industry. In fact, 67% of marketers say they have increased their investment in webinars. So, how can you take advantage of all this enthusiasm for webinars? It's not just about getting people to register for your webinar. You need to leverage that enthusiasm to actually generate leads for your business. 76% of marketers say webinars help them reach more leads. 75% say it increases the reach of their brand, and 69% say it helps them scale their marketing efforts.

My favorite tip for hosting a successful webinar is to co-host with a partner. My advertising agency, NP Digital, offers all kinds of different partnership opportunities for other brands to work with us. But one of my favorite ones is when we collaborate with someone else on a live webinar. It maximizes my reach. By hosting with another company, I can almost double, sometimes even triple, my potential audience when I have a webinar. And here's how I do it.

Step one: I find a new partner with a similar, but not exactly the same, audience as yours. For example, my target group could be an SEO. We partnered with BigCommerce and did a webinar with them. Their audience was e-commerce people. Many people who read my website are interested in marketing, but they also have an e-commerce website. BigCommerce provides the platform and their audience is interested in marketing. So can you see how my clients can use their platform, their clients on their platform can use our services?

Step Two: Create a promotional schedule. It is extremely important to ensure that your brand's marketing strategies are consistent. You want to make sure you coordinate the schedule, design aesthetic, and even voice with the other person before you start promoting.

Step Three: Plan a practice run. If you're using the same platform and need access, make sure everything runs smoothly before the event, right?

Step Four: Define your post-webinar strategy. What's the point of all this traffic if you don't turn it into leads? Email is the most important promotional channel for webinars. Up to 57% of registrants from what we've seen come from that channel, and the conversion rate from what we've seen is about 27% higher than average.

The second way you can get many more people to attend your webinars is by making sure you promote them across all your social channels. And this is what I mean. I'm not talking about posting on Instagram saying /"I'm currently doing a webinar/" and doing the same on LinkedIn. That's fine, but we use tools like Restream, where when we do a webinar we also go live on all our social channels. And it is pushed to all our followers on those social networks, so that more people listen to our webinar at that moment.

The third thing we do, and we love this strategy, is we start sending follow-ups after the webinar is over. And you're probably thinking, /"Neil, how can I get more people to my webinar through this?/" Well, a lot of the people you emailed to join the webinar won't be joining, so after it's done and recorded , you can email all those people and then watch your recorded webinar. The second is that many people who sign up for your webinar will also not be there that day, so emailing them the recorded version will also get more people listening to your webinar. And during the webinar, you have to pitch your products and services after giving a lot of goodwill and value, which will help you generate more sales.

► If you need help growing your business, check out my advertising agency Neil Patel Digital https://npdigital.com/

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