Discover the fascinating story of New Coke, one of the most infamous product failures in history, and the valuable lessons it offers for project and change management. In this video, we provide an overview of Coca-Cola's decision to launch New Coke, the response that followed, and the crucial mistakes it made.

Chapters:
1. Introduction 0:00
2. Background and planning of new cola 0:40
3. Execution and launch of new cola 2:02
4. Identifying Failure of New Coke 3:02
5. Lessons learned and conclusion 4:03

Videos linked:
• GE's transformation: what made it a success?
▶️https://youtu.be/MXPC51O4yMk

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