Redbox plans to display digital video ads on nearly 4,000 of its signature DVD rental kiosks in the U.S. — inventory it hopes to sell to Hollywood studios as well as national and local marketers.

The company announced that it has already deployed digital video signage on top of more than 2,000 kiosks to date, through a partnership with Velocity, a managed information technology company that will manage the advertising network. Direct advertising sales for the new screens will be handled by Redbox in partnership with Screenvision Media and through connected programmatic exchanges. The number 4,000 represents about 10% of Redbox's network of 40,000 kiosks in the US.

In October, Redbox Entertainment became a publicly traded company after merging with a special purpose acquisition company (SPAC). Redbox wants to show it can generate additional revenue from its large kiosk footprint even as it focuses on a streaming future.
https://variety.com/2021/digital/news/redbox-dvd-kiosk-advertising-velocity-1235124273/
Filmed at Albertsons

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