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WeChat Official Account (微信公众号) offers 3 account types:
1. WeChat subscription account (微信订阅号) is for posting content/news/information and blogging. Writing content posts can help generate organic traffic. It requires article writing skills and SEO skills.
2. WeChat service account (微信服务号) is similar to a Pro account with a WeChat subscription. You can post articles just like a subscription account. In addition, you can customize the service menu, add a CRM program, set up the WeChat store, add payments and link to your official website/store. If blogging is not the only thing you need, but you also want to sell or pay for ads, then WeChat Service Account is what you need.
3. The WeChat Mini Program (微信小程序) is similar to an app that runs on WeChat. you can code an app on WeChat, which will help you code a store on WeChat to sell your products.
NOTE: A WeChat service account is required to apply for the mini program. And if you need a payment feature, you should also apply for the WeChat Pay merchant version.
WeChat is the top 1 Chinese social media platform in China and had more than 1 billion monthly active users. It is a powerful tool for social media marketing in China. It will help to increase brand awareness, service/product awareness and increase sales with the right marketing skills.
If you have any questions about Chinese social media marketing, please feel free to contact me!
Blog: https://chinahelp4u.com/wechat-official-account-for-foreigners/
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