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Authors:
NGO Thi Thanh Huyen
Truong Do Uyen
Nguyen Thi Thuy Dung
Nguyen Thao Minh
About the case:
OpenTable is the leading provider of reservations, table management and guest management software for restaurants. The company also operates OpenTable.com, the world's most popular website for making online restaurant reservations. In just over 15 years, OpenTable has grown from a start-up to a successful and growing publicly traded company that counts approximately two-thirds of the nation's restaurants that take reservations as customers.
Today, more than 38,000 restaurants in the United States, Canada, Mexico, United Kingdom, Germany and Japan use OpenTable's hardware and software system. This system automates the reservation making and table management process,
while restaurants can build diner databases for improved guest recognition and targeted email marketing. The OpenTable website, mobile site and mobile app give diners a fast, efficient way to find available tables in real time. The websites and app connect directly to the thousands of automated reservation systems at OpenTable restaurants, and reservations are immediately recorded in a restaurant's electronic reservation book.
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