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PPC or Pay Per Click – campaigns boost your business by advertising your services on search engines like Google and Bing. You know those links that are often at the top of your search results, say 'Ad' at the bottom and sometimes have star ratings? These are PPC ads, and every time someone clicks on them, the company pays a fee, hence the name "pay per click." The ads you see on social networking sites are also often PPC ads and in recent years have changed the way companies spend their advertising budgets. One benefit of PPC is that you spend as much as you want, so you can start small and grow your campaigns based on the feedback you get.
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