We will learn about performance marketing, which focuses on scaling growth at a specific cost per conversion (CPA or CAC) goal. We will analyze target setting, measure CPAs, and diagnose performance changes in media spend.

► Next video: Building a Growth Marketing Dashboard: https://youtu.be/KUXbOzgLU_s

Download the Excel template: https://bit.ly/performancemktg

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Related startup videos:
How to Reduce CAC and Improve Unit Economy Using Discounts https://youtu.be/I0oU6cuIAt0
Playlist – Tracking Digital Marketing Performance: https://youtube.com/playlist?list=PLdoBuNNnCmdXiKjTn5LIA8UAPu2kgCT5n
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We'll learn how to track performance marketing campaigns (cost per conversion marketing), set CPA goals, measure results, analyze different types of media spend, and scale.

We also show you how to analyze Customer Lifetime Value, which is how much you can spend on marketing to acquire a new customer.

Finally, we'll discuss three metrics that will help you identify changes in the performance of each media spend platform.

Sections:
0:12 what is performance marketing and why is it important
2:13 Purpose of Performance Marketing and Key Metrics
2:48 Customer Acquisition Cost (CAC or CPA) Calculation with Paid vs. Blended CAC Example
6:52 Setting Cost/Conversion Goals, Calculating Your Customer Lifetime Value with Example
10:33 CPA Performance for Prospecting vs. Remarketing (Cold vs. Warm Audiences)
12:11 Types of Prospecting vs. Remarketing Campaigns on Facebook
14:11 Types of Prospecting vs. Remarketing Campaigns on Google
16:12 Three Key Digital Marketing KPIs to Diagnose Performance Changes

By the end of this video, you will know how to set goals, measure cost per conversion, and scale your digital marketing spend. I guarantee it.

If you have any questions, leave a comment below and I'll try to help. Cheers!

#performancemarketing #digitalmarketingKPIs #startups

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