If you manage a Google Ads account with many keywords and ad groups, bulk uploads are an easy way to manage changes to your campaigns.
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About Google Ads:

The Google Ads channel offers videos that teach you how to use ads and online marketing to grow your business. Watch conceptual videos, how-to demonstrations, and Hangouts on Air with advertising specialists to learn how to make Google Ads work for you.

To learn more about ads, visit the Ads Help Center https://support.google.com/adwords/ and interact with fellow advertisers in the Google Advertiser Community https://www.en.advertisercommunity.com/.
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