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What is Google Ad Manager 360?
Google Ad Manager 360 is the premium version of Google's ad management platform, tailored to large-scale publishers who need advanced tools to manage complex ad operations. GAM 360 offers improved control, efficiency and revenue opportunities with features such as audience segmentation and advanced video advertising solutions.
Key Differences Between Free GAM and GAM 360
This video explains the key differences between the free version of Google Ad Manager and GAM 360 so you can make an informed decision about an upgrade. Notable features of GAM 360 include:
Audience segmentation: Target ads based on user behavior and demographics for personalized ad experiences that increase engagement and revenue.
Advanced video solutions: Manage and optimize video ad placements with robust tools like ad rules and ad sequences.
Data Transfer Reports: Set up a data warehouse for custom reports and in-depth analytics that go beyond standard reports.
Improved ad unit management: Enjoy more flexibility with ad units and special ad unit targeting for optimal performance.
Google Support: Access dedicated Google support to resolve technical issues quickly.
Switch from a paid account to GAM 360
We'll guide you through the transition from a paid account to GAM 360, starting with meeting specific impression thresholds and enabling billing. Building a direct relationship with Google is critical, and networking can help you find the right contacts.
Benefits of GAM 360
When you upgrade to GAM 360, you'll enhance your ad management capabilities with:
Increased revenue opportunities: Advanced targeting and optimization features can improve ad revenue and campaign performance.
Improved ad management efficiency: Streamline ad management processes with comprehensive tools and features.
Access Beta Features: Experiment with exclusive beta features for a competitive advantage.
Becoming a parent publisher of MCM
For many publishers, becoming an MCM (Multiple Customer Management) parent publisher is an important step. We discuss the requirements, including an interview with Google and performance criteria. Not all GAM 360 account holders automatically become Resellers or MCM Parent Publishers, so additional qualifications and direct partnership with Google are required.
Cost considerations
Consider the cost of GAM 360, which can range from $1,000 to $2,500. We provide tips for conducting a cost analysis to determine if upgrading is financially feasible for your business.
Tips for a successful upgrade
Ensure a smooth transition to GAM 360 with these tips:
Focus on video impressions: Prioritize video impressions to quickly meet billing thresholds.
Maintain a strong portfolio: Generate consistent revenue and traffic to power your application.
Leverage Google Support: Leverage Google support services to optimize ad management strategies.
Conclusion
By the end of this video, you will understand Google Ad Manager 360 and the steps required to upgrade your account. Whether you're unlocking new features, improving ad management efficiency, or exploring opportunities to become an MCM Parent Publisher, this guide will equip you with the knowledge and tools for success.
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