Your customer engagement strategy is critical to attracting and retaining people within your brand's ecosystem, and a podcast can be an important part of that strategy.

The more engagement options you offer your audience, the more you'll stay top of mind when your customers need something you offer.

With an appealing podcast you humanize your brand with your voice, but you can also invite every potential customer who listens into your community – on social media, for example – where interaction is plentiful.

Respond to those who comment on your content and you'll earn fans who return to your social media accounts, your podcast, and anywhere else you provide the value they seek.
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