World population: approximately 8.1 billion people as of 2024.
Internet users worldwide: As of April 2024, approximately 5.44 billion people were Internet users worldwide.
This represents approximately 67.1% of the world's population.
Indian internet users
India has a huge online population, second only to China.
As of April 2024, India had approximately 692 million internet users.
This represents approximately 49.15% of India's population.
Most important points:
While global internet penetration is increasing, there is still a significant portion of the world's population without internet access.
India is a major contributor to the global internet user base, with a rapidly growing online population.

Global e-commerce buyer population
It is estimated that 2.64 billion people were shopping online by the end of 2023.
This represents approximately 33% of the world's population.
The number of online shoppers is constantly growing due to increased internet penetration and digital literacy.
Indian e-commerce buyer population
India is witnessing a rapid rise in the number of online shoppers.
While exact figures fluctuate, estimates suggest that more than 300 million people in India are active e-commerce buyers.
This number is expected to grow significantly in the coming years due to increasing smartphone penetration and rising disposable incomes.

Key factors driving e-commerce growth:

Rising disposable incomes: As the middle class expands, more people have the purchasing power to shop online.
Improved Internet Connectivity: Better Internet access has made online shopping easier.
Smartphone Penetration: The proliferation of smartphones has facilitated mobile commerce.
Trust and convenience: Increased trust in online platforms and the convenience of online shopping have contributed to the growth.
It is important to note that these figures are estimates and actual figures may vary.

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