In this video you will learn what product-driven content marketing is and how we use it in our marketing at Ahrefs.

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Additional content marketing resources

Writing content for SEO: creating content that ranks in Google ► https://www.youtube.com/watch?v=8BdZ0dUu7VQ

Content Marketing for Beginners: Complete Guide ► https://www.youtube.com/watch?v=0R_3iarc8IA

Complete SEO Course for Beginners: Learn to Rank #1 in Google ► https://www.youtube.com/watch?v=xsVTqzratPs

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Product-driven content is content that helps people solve common problems using your product. It's not about hard-selling your product. It's about strategically weaving it into the content.

Product-driven content serves three main purposes:

► promote your products widely;
► acquiring new customers;
► retain existing customers.

To create product-driven content, you need to do three things.

First, you need to make sure you know your product well and understand how it can help solve your customers' problems. The better you know your product and the more you believe in its effectiveness and use cases, the better your content will be.

Watch the video to learn more about this phase.

The second thing you need to do is find topics that you will create content about. At Ahrefs we choose topics based primarily on the potential of search traffic.

You will learn how we do that in the video.

The third step is to prioritize keywords by analyzing their business potential. Business potential is a way to score topics based on how useful you think your product is in solving a specific problem.

Do you want to learn how to do it? Watch the video.

Timestamps:

0:00 Introduction
0:59 Purposes of product-oriented content
5:23 Make sure you know your product
6:38 Find topics to create content around
7:25 Prioritize keywords using business potential

#productledcontent #contentmarketing

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