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You are about to select a provider to do your push notifications. In today's video I want to make it clear that not all of these tools are created equal. Over the next few minutes I'll give you my own personal checklist to help you check off all the requirements you need to know when choosing a push provider.
Read the full article here:
In this episode you will learn:
0:23 Can you personalize your push notifications?
We'll show you how important it is to be able to transfer your users from your external CRM to enable personalization.
0:59 Can your platform support your volume?
We'll show you how your platform should be able to support the volume of notifications relevant to your business.
1:43 Are your push notifications interactive?
We believe that better engagement with your app would be having interactive notifications.
2:19 Can you select a location on your current platform?
We reveal that selecting the location is important for whether or not you want to uninstall your app.
2:46 Can you A/B test with your push notification platform?
We explain how the A/B testing capability will show the best notifications to get the best engagement.
3:21 Can you target your notifications intelligently?
We show you that it can be useful to intelligently target your audience at times that suit their needs.
4:04 Can you select a specific time to send your notification?
We explain how it is crucial to select not only your time, but also the recipient's time for better results.
4:52 Can you create in-app notifications?
We'll show how creating in-app notifications can be a powerful way to capture user interest when using your app.
5:14 What type of media builder does the platform have?
We explain how drag-and-drop rich media builders can make campaign management easier.
We'd love to hear which push notification platform you use and how it matches up with our checklist in the comments below.
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About Pulsing
Pulseate is an all-in-one mobile marketing growth stack used by leading mobile marketers to drive their app sales, increase user engagement, and deliver experiences to build brand loyalty.
Pulseate's mobile marketing growth stack includes:
Pulse Engage
View, segment and send content to app users via push notifications, in-app notifications or email.
https://www.pulsatehq.com/software/push-notifications
Pulse Converse
Customer support teams use Pulseate's live chat feature to answer questions and respond to user feedback.
https://www.pulsatehq.com/software/mobile-app-live-chat
Pulse Locate
Notify app users at real locations using Geofencing and Beacon signals.
https://www.pulsatehq.com/software/location-based-marketing
Pulse Analysis
Gain real-time insight into customer app behavior, purchasing patterns, app usage and top content.
https://www.pulsatehq.com/software/mobile-app-analytics
Pulse Connect (beta)
Connect, share, and stream mobile app data and events across a range of third-party platforms and APIs to build smarter omnichannel experiences.
https://www.pulsatehq.com/software/mobile-app-integrations
Pulse prediction (beta)
Predict the likelihood that certain users will spend, churn, or return in your app.
https://www.pulsatehq.com/software/predictive-analytics
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