Push Notifications: A Mobile Marketing Guide to Sending Better Push Pulses Pulseate Academy

Push Notifications: A Mobile Marketing Guide to Sending Better Push Pulses Pulseate Academy

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Push Notifications: A Mobile Marketing Guide to Sending Better Push Pulses Pulseate Academy
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This episode of Pulseate Academy covers everything you need to know about push notifications and how to use them to connect with customers in real time.

Push notifications are a great way to engage users. They're free, effective, and when done right, they can significantly increase conversions in your mobile app and achieve your goals.

In today's episode we answer:

0:52 What content should I send to my app users?
Find out why users open your push notifications and monitor what events they complete next.

1:19 How can I discover important behaviors?
Learn how to measure a campaign effectively and why analytics are so important when implementing push notifications.

2:12 How can different time zones affect your open rates?
Understand the importance of location, demographics and time zones and how push notification frequency can impact your mobile marketing strategy.

4:12 What are the best practices to get app users to accept push notifications?
We discuss privacy issues and how to get your app users to accept push notifications on their device.

8:46 What happens after a push notification is opened by a user?
Did you know you can add a destination to your push notification that directs users to rich media content, deep links, or web URLs?

11:20 How can push notifications increase customer loyalty?
We'll show you the different ways you can use push notifications to increase loyalty to your business.

12:29 What type of conversions do push notifications meet?
We investigate whether or not app users are achieving the goal of a push notification, who is at risk of abandoning your app, or how often your app is opened.

What are your thoughts? Do you use or receive Push notifications? We'd love to hear from you, so please type the comments below.
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About Pulsing

Pulseate is an all-in-one mobile marketing growth stack used by leading mobile marketers to drive their app sales, increase user engagement, and deliver experiences to build brand loyalty.

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