Push notifications vs. in-app messages: the difference explained Pulseate Academy

Push notifications vs. in-app messages: the difference explained Pulseate Academy

HomePulsate HQPush notifications vs. in-app messages: the difference explained Pulseate Academy
Push notifications vs. in-app messages: the difference explained Pulseate Academy
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Did you know that apps that send in-app notifications have up to 3.5x higher user retention compared to apps that don't. In this episode we discuss push notifications versus in-app notifications and in what situations you should use them.

In this episode you will learn:

0:21 What are the differences between in-app notifications and push notifications?
We explore the elements of both a push and in-app notification and what their key strengths and differences are

0:40 What are the benefits of using push?
We investigate the benefits of using a good push campaign

1:03 What are the benefits of using in-app?
We describe the benefits of when and in what context you can use an in-app notification instead of push.

1:54 What are the use cases of using in-app notifications?
We'll discuss some use cases of when to use in-app notifications.

2:33 How do you use in-app notifications in your app?
We'll show you how to use in-app notifications to increase your campaign response rates

2:56 What is the optimal frequency for in-app notifications?
We reveal the optimal times and number of notifications for the best response rates.

If you're using in-app or push notifications in your mobile marketing strategy, we'd love to hear your tips on your success.

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About Pulsing

Pulseate is an all-in-one mobile marketing growth stack used by leading mobile marketers to drive app sales, increase user engagement, and deliver experiences to build brand loyalty.

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