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AR is used to create new, engaging and effective ways for consumers to interact with brands and companies. By adding AR gamification and location-based context, companies increase reach, user sentiment, and actual visitor traffic. After working with global and national brands such as AT&T, Simon Malls, Starbucks, McDonalds and Samsung, Niantic's sponsorship platform has evolved into a new form of AR marketing that is non-intrusive, organic and engaging. Gaming is the new way to reach the so-called 'unreachable' demographics, those who can no longer be reached through traditional forms of marketing. With the gaming story and experience in mind, we will look at how location-based AR games can drive traffic to physical stores and provide highly contextual and timely moments of interaction with customers. Based on real-world results, we'll share case studies on what works in location-based AR gaming and how brands can leverage this new form of marketing. After working with global and national brands such as AT&T, Simon Malls, Starbucks, McDonalds and Samsung, Niantic's sponsorship platform has evolved into a new form of AR advertising that is non-intrusive, organic and engaging. Gaming is the new way to reach the so-called 'unreachable' demographics, those who can no longer be contacted through traditional forms of advertising. With the gaming story and experience in mind, we'll look at how location-based AR ads can drive visitors to physical stores, create location context for digital brands, and provide highly contextual and timely moments of interaction with customers. Based on real-world results, we'll share case studies on what works in location-based AR gaming and how brands can leverage this new form of advertising.
Speakers:
– Carla Li (Sponsor Platform Product Lead, Niantic)
– Maryam Sabour (Business Development, Niantic)
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