Scaling Success: How Luzmo's B2B SaaS with Thomas De Clerck surpassed $5M ARR

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In this episode of the Grow Your B2B SaaS Podcast, Joran presents Thomas De Clerck, founder of Luzmo (formerly Cumul), a company specialized in AI-powered analytics solutions for businesses. Thomas, who brings extensive experience from previous roles at Google and other technology companies, shares his journey from founding Luzmo in 2015 to its current status with over €5 million in annual recurring revenue (ARR).

Thomas' story offers a masterclass in navigating the complexities of scaling a SaaS startup and provides invaluable insights for aspiring entrepreneurs. Tune in to discover key insights from his experience that can guide you on the path to success.

#productmarketfit #icp #customerexperience #gotomarketstrategy #customersatisfaction

Important time codes
(00:43) – Guest introduction
(01:13) – Company overview
(01:48) – Financing and growth
(02:27) – Products and services
(02:30) – Company description
(03:00) – Personal journey
(03:39) – Motivation and goals
(04:48) – Challenges and learning
(06:15) – Founding story and pivot
(08:16) – Market feedback and success
(09:38) – Early customers and growth tactics
(11:01) – Equity and incubator programs
(11:16) – Rock bottom moments
(12:07) – Entry into the US market
(13:10) – Business challenges
(14:13) – Go-to-market strategy
(15:21) – Successful strategies
(16:25) – Additional go-to-market techniques
(18:03) – Critical decisions
(19:24) – New initiatives and AI
(20:29) – Rebranding
(21:51) – Outbound and sales scaling
(22:58) – AI and machine learning
(25:09) – Reflections and lessons
(26:54) – Practical advice for founders
(28:05) – Advice for aspiring founders
(30:24) – Advice for founders scaling
(32:22) – Summary
(33:11) – Closing remarks