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Sheepey Race started in 2013 when Alex was making Honda parts in his home garage. Today they generate an average revenue of over $580,000 per month, providing tuning and aftermarket performance upgrades for a range of car makes and models.
In this interview with Alex, he tells us how he grew Sheepey Race into an automotive powerhouse trusted by car enthusiasts around the world. We'll learn how much it costs to start a tuning shop, what's involved in designing and testing parts, and how it differentiates itself from its competition.
Along the way, he'll share his advice for starting a successful car tuning business and the challenges and mistakes he faced growing his business (and what he learned along the way).
In addition to tuning services, Sheepey Race runs a popular YouTube channel with over 130,000 subscribers. We'll find out how this contributed to the company's growth and what other marketing strategies he used to build his customer base.
In addition, he will tell us how Sheepey Race was featured in national publications such as MotorTrend and the role that played in building their brand.
Be sure to watch part 2: https://www.youtube.com/watch?v=bgO5Vkr4osg
If you are a car enthusiast, watch another video from us about starting your own car dealership here: https://www.youtube.com/watch?v=hHZohaU55SE
Sources:
https://www.upflip.com/academy – Start, build or grow your business
https://sheepeyrace.com – Learn more about Alex's car tuning company
Timestamps:
0:00 Introduction
1:10 About Alex & Sheepey Race
2:00 Initial budget and operating costs
3:05 Marketing
4:18 Shopping tour
5:34 How YouTube helps
6:54 Alex's daily tasks
7:57 Operating costs
9:02 Profit margins
9:35 A good or bad day (dollar wise)
10:11 Alex's advice
10:44 Out
#sheepeyrace #sheepey #sheepeybuilt
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