Do you send email campaigns to your entire list? No, you absolutely shouldn't do that. You should always segment your list, at the very least, based on their engagement. Let's say someone hasn't interacted with your brand in the last 120 days. You should never email again or you should use a specific flow like a customer flow or a sunset flow to retarget those people but not send regular campaigns to those audiences. So never send an email campaign to your entire email list, but segment your list based on their engagement.

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