Learn more about SMS marketing at – https://www.marketing360.com/nurture/

SMS Marketing Tips for Ecommerce Stores – 9 Tips

SMS marketing is a great way to drive instant traffic and sales to your ecommerce store. The question is: how can you best benefit from it? Let's go through 9 tips on how to do that.

1 – First of all, make sure you install an SMS marketing platform that is easy to use. Not sure where to start? Check out the SMS marketing features within Marketing 360 at https://www.marketing360.com/text-message-marketing-software/. Text messaging marketing software allows your customers to text you to sign up and receive messages. It also allows you to build automated trips, schedule messages to be sent at certain times, such as holidays, etc.

2 – Make sure you understand the difference between SMS marketing and email marketing. Why SMS marketing and not just email marketing? Well, SMS marketing is much more effective when it comes to open rates and engagement! That said, you have to be careful not to overuse it or people will unsubscribe. The key is to make sure each text provides a lot of value.

3 – Before you can send text messages, you need subscribers. So you need to build your subscriber list. A great way to get people to sign up is to include a CTA on your website, social media profiles, email templates, checkout register, etc. so people can sign up.

4 – A good CTA to get people to sign up for e-commerce stores is something like… Text "VIP Deals" to "39970" to get an instant coupon code for 10% off and occasional amazing specials received! You can set up an automated message that sends shoppers a coupon code as soon as they sign up! Once you sign up, you can now text them whenever you want! But don't send more than one text message per month.

5 – I recommend setting up another automated message right after someone signs up asking for their name and date of birth. Based on that, you can send them an automatic discount coupon on their birthday to wish them a happy birthday!

6 – I also recommend setting up campaigns that circulate all major holidays. Each month has a few key days that you can build a campaign around to wish your customers a happy holiday and offer them a different coupon code to use!

7 – Another great way to use SMS marketing is to send special offers on the inventory you are trying to clear. This is a great way to increase sales at the end of the month so you can reach your sales goals! Plus, free up some storage and shelf space!

8 – Ask for referrals and reviews. If you think your deals are really very valuable deals. Ask your subscribers to tell their friends about it! Say something like “Here's a coupon code as a thank you for signing up for our VIP deals. Are there friends who also want these types of offers? We would love it if you asked them to sign up too! Just have them text VIP deals to 39970 to join the club!”. Ask for reviews. Say something like, “Thank you for being a loyal subscriber and customer. If you haven't already done so, we would really appreciate it if you left a review! Here's a coupon code as a thank you. Click here to leave a review.”

9 – Keep it short and sweet!

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