Website Speed Optimization: Performance Testing and Improvement Practices
The importance of website speed optimization
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Page load time is a web performance metric that indicates how long it takes for a page to appear on the user's screen.
Speed up your website in less than 10 minutes! Performance Test Tricks Rev

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Let's take a look at how website speed optimization affects the most important factors for website success:

conversion
visibility
usability

There are several performance evaluation tools
Google Pagespeed Insights
Pingdom
YSlow
Performance budget calculator

1. Use a Content Delivery Network (CDN)
2. Move your website to a better host
There are three possible forms of hosting:

Shared hosting
Virtual Private Servers (VPS) hosting
Dedicated server
3. Optimize the size of images on your website
4. Reduce the number of plugins
5. Minimize the number of JavaScript and CSS files
6. Use website caching
7. Implement Gzip compression
8. Database optimization in CMS
9. Reduce the use of web fonts
10. Detect 404 errors
11. Reduce diversions
12. Use prefetch techniques
There are three main types of prefetching:

DNS prefetching. The practice involves converting domains into IP addresses in advance.

Prefetch link. If you are sure that a user will click a specific link to navigate to a particular page, you can apply this type of prefetching. The method is useful for stable user journey actions, such as going to the cart page after adding one or more items.

Preview. This approach means that an entire page or certain elements of it are pre-rendered.

Conclusion
Currently, an average user expects web pages to load in less than 3 seconds. If you don't meet this expectation barrier, you will lose a lot of website traffic and therefore your sales.

We therefore recommend applying a simple but effective approach to website speed optimization:

Monitor and evaluate the key factors for a website's success, taking into account conversion, visibility and usability.
Test the speed of your current website and prioritize the pages and features that need the most attention regarding these three factors.
Start your optimization with the most speed-draining aspects and focus on the pages that most drive your conversion success.

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