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Related startup videos:
6 Strategies to Increase Cash Flow https://youtu.be/9zx6xeQPKjg
How to build a growth marketing dashboard: https://youtu.be/KUXbOzgLU_s
We learn about the key metrics investors like to see early-stage startups present in pitch decks and fundraising rounds.
They contain:
-Market size – TAM (bottoms-up vs. top-down)
– Traction (the right growth and retention metrics)
– Unit economics and projections
– Conditions (valuation, target increase, dilution, etc.)
In this video, I walk you through the best ways to break down each of these metrics.
Sections:
0:54 market size (TAM) – when to calculate with top-down vs. bottom up
5:14 how I use Notion to keep track of all my projects, try it for free here https://ntn.so/eriandrews1
7:44 Startup Growth Metrics (Choosing Your Metric, Growth Rate Benchmarks)
11:27 Retention Metrics for User-Based Businesses – DAU/MAU Ratios and Power User Curves (Smile Curves)
14:44 retention metrics: churn and retention cohorts
20:48 what is your business model? unit economics (how you make money), traction and projections
28:51 Fundraising conditions: valuation, target increase, expected dilution
By the end of this video, you'll understand how to break down the key metrics for seed funding rounds.
*This video is sponsored by Notion.
#fundraising #seedfunding #NotionPartner
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