Strategic marketing is a process of planning, developing and implementing maneuvers to gain a competitive advantage in your chosen niche. Having a marketing process in place allows you to set measurable goals, minimize risk, track your progress, and revise and reexamine as necessary.

How to create a strategic marketing process
It involves analyzing your market, identifying your customers' needs, and developing a set of marketing tactics that work for your target market.
Creating this process involves the following five steps:
1. State your company's mission
2. Analyze your market
3. Come up with a marketing plan
4. Adjust a marketing mix
5. Implement, improvise and repeat

State your company's mission
You can also mention your company here
– value relationships
– Goals
– goals
To explain the purpose of your business and how it helps your target audience.

Analyze your market
This analysis gives you a clear picture of the market and helps you understand your situation
– Strengths
– Weak points
– Help you develop countermeasures

Before you start writing your strategic marketing process, you need to get started first
– Study your industry
– Define your market
– SWOT analysis
– Come up with a marketing plan

Create detailed customer profiles, specify their needs and plan how to market your product or services to your target audience.
Before you start developing a marketing plan; it is helpful to have your
– Goals and statistics
– Make a budget
that works for you

Adjust a marketing mix
This is a widely used marketing strategy tool, involving four main tactics, the 4Ps.
1. Product
2. Price
3. Promotion
4. Place

Implement, improvise and iterate
In this phase, merge all the above strategies and start your strategic marketing process.

A strategic marketing process is dynamic and can be revised multiple times if necessary. Whether you are a start-up or an established business, a strategic marketing process can help you achieve the milestones you want.

Our free marketing plan template to get you started:
https://upmetrics.co/download/marketi…

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