Watch this engaging session that delves into the critical organizational hurdles in gaining a clear understanding of your company's purpose and what really matters to your customers. Discover effective strategies for analyzing customer data by identifying key information to include and exclude that can infer improvement.

Additionally, we emphasize the importance of adopting a customer-centric perspective when measuring the flow of your customer journey, rather than focusing solely on internal processes. By shifting perspective, we reveal valuable insights and identify hidden areas for improvement that may have been overlooked.

This session is highly recommended for customer service managers looking to improve the performance of their teams, data professionals supporting transformative initiatives, and senior management executives looking to build a solid foundation for learning and improving the overall customer experience. Don't miss this opportunity to embrace a robust methodology to understand your customers before embarking on ad-hoc data analysis.

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