In this episode, we explore the dangers of vanity metrics in #productmanagement, how to avoid falling into the vanity metrics trap, and how to create actionable metrics that matter in #productdevelopment.

We dive into a time when I fell in love with vanity #metrics and two case studies – the demise of Fab.com and the turnaround of #airbnb – to highlight the importance of focusing on actionable product metrics.

Through this video, you'll learn how to distinguish between superficial and meaningful metrics, how to develop metrics that align with your product's goals, and how to implement a framework to ensure sustainable value and business growth.

Get ready to shift your focus to metrics that matter.

00:00 What are vanity metrics?
00:45 I almost failed because of vanity statistics…
03:40 Case study: the demise of Fab.com
05:03 Understanding vanity statistics
06:29 Identifying vanity metrics
07:47 Develop product metrics that matter
09:09 A framework for product metrics that matter
11:00 Wrap up: Implement product metrics that matter

#productstrategy #productmanagement #productanalysis

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