Sounds obvious, right? But how do you find Engaged Shoppers on Facebook and Instagram?

​/"Engaged Shoppers/" is actually a behavior you can focus on when creating an audience.

Facebook/Meta defines engaged shoppers as:

People who clicked the call-to-action button /"Shop Now/" in the past week.

This means these people have clicked on Shopping ads in the past.

However, it's important to remember to combine this behavior with other criteria when creating your audience (unless you want a very broad audience).

For example, use it to limit an interest-based audience.

In the video, I selected /"Sunglasses/" as the interest I want to target. By clicking on /'Limit Audience/

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