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SMS marketing (also called SMS marketing) is a great way to gain instant visibility from your loyal followers and customers. The question is: how can you best take advantage of SMS marketing so that you really add value and don't become annoying? Let's talk about how we can do this.
Step 1 – Decide what information you want to text. This is the key. Think of your text campaigns as VIP-style content for your best and most loyal followers and customers. What do they really want? Are they popular deals, like at an e-commerce store or restaurant? Perhaps important news/alerts/updates, such as changes to a dance club's class schedule or reports of snow closures? Maybe it's to help collect online reviews, like a roofer after a job, who can later use that opt-in list after it's been called to message for a free roof inspection! What kind of VIP deals can you send on slow days or at the end of the month to help you reach your sales goals? Write it down!
Step 2 – Once you understand what type of messages you want to send and when, think about how you will build your subscriber list. We recommend posting how to join your list wherever your customers are: signage in stores, on social media, in emails, on your website, etc. Also, make sure your team shares your asks customers to do this! The more you sign up and the bigger your list, the better results you'll get!
Step 3 – Sign up for an SMS marketing tool built for small businesses that is easy to use and provides the support you need to do things like build your campaigns, segment your lists into different buckets, and more. There are many of these tools available, including Marketing 360's easy-to-use SMS marketing software!
https://www.marketing360.com/nurture/?refYouTubeTextMessageMarketingStrategies
Step 4 – Set up your account, get your shortcode and signup keyword, create your campaigns and start building your subscriber lists! Create an automated message that immediately gives new subscribers some form of value, such as an instant coupon or offer! Make sure your messages are 140 characters or less. Use URL shorteners (such as https://m360.us) to link to offers or landing pages with more information. If possible, also dynamically retrieve the user's name to make it more personal. If you use YouTube links in your message, the entire video will be posted directly to your text message!
Step 5 – Monitor your subscriber growth and make changes to your signup campaigns as needed so you see good growth. Without a list to text there is no value! So that's where it all starts.
Step 6 – Send your messages at the right time when you think your users are ready to take action. Keep in mind that the text is in real time and 97% of subscribers will see it within 1-15 minutes. So send the message when you think they're most ready to take action, like right before lunch at a restaurant or in the evening before shopping at an e-commerce store.
Step 7 – Send ONLY the most valuable content and don't overdo it! If you do this, you will see that few users unsubscribe and the list grows. Moreover, you build a positive brand experience. Only text what you say you are going to text.
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#TextMessageMarketing #SMSMarketing #TextMessageMarketingStrategies
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Marketing 360 is the most popular marketing platform for small businesses. It has everything you need from design to marketing and CRM. Powered by Madwire – named one of the best places to work in the country by Glassdoor!
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Presented by: JB Kellogg
JB Kellogg is the co-founder and co-CEO of Madwire. Madwire's Marketing 360 and Top Rated Local brands are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to almost 1,000 people and an annual turnover of more than 100 million euros. JB and co-CEO Joe Kellogg were recognized as Glassdoor's highest-rated CEOs for three consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he has learned through life and growing Madwire.
JB Kellogg on LinkedIn:
https://www.linkedin.com/in/jb-kellogg-8567a029/
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